Mindset for a Multi-Industry Career
What mindset is essential for building a career across multiple industries?
The core mindset is resilience paired with relentless learning. You must be adaptable and never believe you know enough. My passion for wellbeing started it all, but transforming it into a multi-industry career required me to approach business like training: consistent effort, smart strategy, and treating setbacks as fuel, not failures.
Challenges with Start Living Right
What was the biggest challenge you faced when building Start Living Right?
The biggest challenge was transitioning from athlete and expert to credible businesswoman. I had to prove that I wasn’t just a fitness face, but a serious entrepreneur. Building the personal brand meant facing public scrutiny and overcoming the initial challenge of making people believe that sustainable, realistic wellness is more powerful than quick-fix fads.
Impact of International Titles
How have your international titles impacted your career and mission?
Winning Ms. Fitness 2025 with Ms. Universe World International was deeply validating, especially as a mother. These titles didn’t just boost my personal confidence; they provided a global megaphone for the Start Living Right mission. They instantly elevated my visibility and credibility on a world stage.
Balancing Multiple Roles
How do you balance being an entrepreneur, a mother, and an athlete?
It’s about prioritization and ruthlessly efficient scheduling. My workout isn’t optional; it’s a non-negotiable meeting with myself. As an entrepreneur and mother of four, you realize you can’t be perfect at everything, so I focus on being present in each role and leading by example—showing my children the value of discipline and health.
Media Exposure on Virgin Radio
How has your media presence, particularly on Virgin Radio Stars Lebanon, influenced your work?
Hosting my show on Virgin Radio Stars Lebanon has been pivotal. Media exposure allows me to reach thousands of people instantly, expanding the conversation from the gym floor to the airwaves. It helps democratize wellness and reinforce the message that mental and physical health are deeply intertwined.
Motivation for Hospitality Diversification
What motivated you to diversify into hospitality and restaurants?
I saw a natural synergy. Fitness and hospitality are both about delivering an experience and elevating lifestyle. By diversifying into restaurants and business development, I can influence the full spectrum of wellbeing—from movement and fitness to nutrition and social connection through dining. It was a strategic move to create holistic wellness platforms.
Influence of Family and Partnerships
How have your family background and business partnerships influenced your approach?
Growing up around my father, Souhail Nassar, ingrained in me the value of long-term vision and impeccable service. Now, collaborating with partners like Pierre Ziadeh and Henry Farah brings diverse expertise. It’s a blend of old-school Lebanese business integrity and modern, innovative strategies—essential for thriving in Lebanon’s evolving market.
Unique Hospitality Venues
What makes your hospitality concepts different from others in the market?
My venues are distinguished by their commitment to quality ingredients and creating community. While I can’t name specific new locations yet, the goal is always to move beyond just serving food to curating a complete dining experience that fits seamlessly with a modern, healthy lifestyle.
Shark Tank Perspective
If you were a Shark on Shark Tank Lebanon, what would you look for in entrepreneurs?
My unique perspective would be the power of the personal brand in the digital age. I would look for entrepreneurs who have not just a viable product, but a compelling story and a scalable media strategy. I’d be most excited to support projects in the wellness, tech, and sustainable food sectors—businesses that genuinely improve people’s lives.
Next Chapter and Message to Young Women
What is the next chapter for you, and what message would you give to young women?
My next major chapter is about scalable impact—potentially franchising my fitness concept across the region and expanding the scope of my female refugee training program.
My message to young women is this: Your strength is your ability to define your own balance. Don’t choose between being a powerful professional, an athlete, or a mother. You can build a life where all your identities coexist and amplify one another. Never stop investing in yourself.
